Social Media Content Calendar

About the Social Media Content Calendar

Consistency is what grows a social media following, and consistency comes from planning. This Social Media Content Calendar gives you one organised place to plan, schedule and track every post across Instagram, TikTok, LinkedIn, Facebook, X, Pinterest and YouTube. No more scrambling for something to post — you will always know what is going out, where and when.

Plan posts around content pillars, write your captions and hashtags, and move each post through a simple status workflow from idea to draft to scheduled to published. The dashboard then shows your content mix by platform, how many posts are planned versus published, and your total reach and engagement, so you can see what is working and do more of it.

Built in Excel and Google Sheets with a colour-coded status system, sample posts and freeze panes for mobile, it is perfect for creators, small businesses and social media managers who want to stay consistent without the chaos. Pair it with our [Cold Email & Outreach Swipe Files](#/product/cold-email-swipe-files) for a complete marketing toolkit.

Who it's for

What's included

• Plan posts across 7 platforms in one calendar
• Content pillars and a status workflow (idea, draft, scheduled, published)
• Caption, hashtag and format fields for every post
• Dashboard: content mix by platform, posts published, reach and engagement
• Colour-coded status and sample posts to guide you
• Works in Excel and Google Sheets, mobile-friendly

How to download & use it

1. Check your email. The moment your payment goes through, we email your files to the address you enter at checkout. They usually arrive within a minute or two — if not, check your spam or promotions folder.
2. Download your files. Open the email and click the download button. Your files save straight to your device — nothing is posted, it is all instant and digital. Keep the email so you can re-download any time.
3. Open it. Open the file in Microsoft Excel, or upload it to Google Sheets (in Google Drive: New → File upload, then open with Google Sheets). It works on desktop, tablet and mobile.
4. Make it yours. Type into the highlighted input cells — everything else calculates automatically. Most files include a "Start Here" tab and sample data to guide you.

Need a hand? Every purchase includes free email support and free updates for life. If a file ever will not open, reply to your receipt and we will sort it.

Frequently asked questions

Which platforms does it cover?

Instagram, TikTok, LinkedIn, Facebook, X/Twitter, Pinterest and YouTube — and you can add your own.

Can it schedule posts for me?

It plans and tracks your content; actual publishing is done on each platform or your scheduler. It keeps everything organised in one view.

Related searches

Instant digital download. Nothing is shipped. Files are delivered to your email the moment you buy, and you can re-download them any time. Single-business licence.