Salon Marketing & Loyalty Tracker

About the Salon Marketing & Loyalty Tracker

The cheapest client is the one who comes back — this tracker helps you keep them. Track your clients, loyalty members and referrals, log your marketing campaigns and offers, and see your rebooking rate and where new clients are coming from, so you can grow your salon with the marketing that actually works.

The dashboard shows your clients, loyalty members, reviews collected, referrals, campaigns running and your rebooking rate, with a breakdown of clients by source (walk-in, Instagram, referral, Google, repeat). It turns salon marketing from guesswork into something you can measure and improve month on month.

Built in Excel and Google Sheets with a clean layout and sample data, it works on any device. Pair it with our [Salon & Beauty Appointment Tracker](#/product/salon-appointment-tracker) and [Client Records & Consultation Cards](#/product/beauty-client-records).

Who it's for

What's included

• Client, loyalty and referral tracking
• Marketing campaigns and offers log
• Dashboard: rebooking rate and reviews collected
• Clients-by-source breakdown
• Clean layout; sample data included
• Works in Excel and Google Sheets, on any device

How to download & use it

1. Check your email. The moment your payment goes through, we email your files to the address you enter at checkout. They usually arrive within a minute or two — if not, check your spam or promotions folder.
2. Download your files. Open the email and click the download button. Your files save straight to your device — nothing is posted, it is all instant and digital. Keep the email so you can re-download any time.
3. Open it. Open the file in Microsoft Excel, or upload it to Google Sheets (in Google Drive: New → File upload, then open with Google Sheets). It works on desktop, tablet and mobile.
4. Make it yours. Type into the highlighted input cells — everything else calculates automatically. Most files include a "Start Here" tab and sample data to guide you.

Need a hand? Every purchase includes free email support and free updates for life. If a file ever will not open, reply to your receipt and we will sort it.

Frequently asked questions

Does it track my rebooking rate?

Yes — it shows the percentage of clients who rebook, a key growth metric.

Can I see where clients come from?

Yes — the clients-by-source breakdown shows your best channels.

Related searches

Instant digital download. Nothing is shipped. Files are delivered to your email the moment you buy, and you can re-download them any time. Single-business licence.