Product Launch Planner

About the Product Launch Planner

A great product can flop with a messy launch — this planner makes sure yours goes smoothly. Break your launch into five clear phases (pre-launch, product, marketing, launch day and post-launch) with every task, owner and due date, and plan your marketing across each channel with a budget, so nothing is forgotten in the run-up to go-live.

The dashboard shows your launch tasks, how many are done, your percentage complete, your marketing budget and spend, and how many channels you are using, plus a breakdown of tasks by phase. It is the calm, organised way to launch a product, a collection or a shop, and it works whether you sell on Etsy, Shopify or your own website.

Built in Excel and Google Sheets with a clean layout and sample content, it works on any device. Pair it with our [Order & Shipping Tracker](#/product/order-shipping-tracker) and [Etsy Profit Calculator](#/product/etsy-profit-calculator) for the full launch toolkit.

Who it's for

What's included

• Launch tasks across five clear phases
• Marketing channels with budget and spend
• Dashboard: % complete and marketing budget
• Tasks-by-phase breakdown; sample content included
• Owner and due dates for every task
• Works in Excel and Google Sheets, on any device

How to download & use it

1. Check your email. The moment your payment goes through, we email your files to the address you enter at checkout. They usually arrive within a minute or two — if not, check your spam or promotions folder.
2. Download your files. Open the email and click the download button. Your files save straight to your device — nothing is posted, it is all instant and digital. Keep the email so you can re-download any time.
3. Open it. Open the file in Microsoft Excel, or upload it to Google Sheets (in Google Drive: New → File upload, then open with Google Sheets). It works on desktop, tablet and mobile.
4. Make it yours. Type into the highlighted input cells — everything else calculates automatically. Most files include a "Start Here" tab and sample data to guide you.

Need a hand? Every purchase includes free email support and free updates for life. If a file ever will not open, reply to your receipt and we will sort it.

Frequently asked questions

Is it just for Etsy?

No — it works for any product launch: Etsy, Shopify, your own site or in person.

Does it track my marketing budget?

Yes — plan each channel with a budget and track your spend.

Related searches

Instant digital download. Nothing is shipped. Files are delivered to your email the moment you buy, and you can re-download them any time. Single-business licence.