Photography Pricing Calculator

About the Photography Pricing Calculator

Most photographers price too low because they forget to count editing time, travel and overheads. This Photography Pricing Calculator fixes that: enter your shooting and editing hours, your rate, travel and overheads, and your target margin, and it works out the true cost of a shoot and the exact price you should charge to make a proper profit.

A package builder lets you set up your mini, standard and wedding packages with their costs and see the profit on each, so your whole pricing is built on real numbers rather than what you think you can get away with. It is the difference between a hobby that costs you money and a business that pays you properly.

Built in Excel and Google Sheets with clearly marked input cells, it works on any device. Pair it with our [Photography Business Tracker](#/product/photography-business-tracker) to manage the bookings once they come in.

Who it's for

What's included

• True cost of a shoot including editing time
• Price to hit your target margin
• Package builder with profit per package
• Accounts for travel, gear and overheads
• Clearly marked input cells
• Works in Excel and Google Sheets, on any device

How to download & use it

1. Check your email. The moment your payment goes through, we email your files to the address you enter at checkout. They usually arrive within a minute or two — if not, check your spam or promotions folder.
2. Download your files. Open the email and click the download button. Your files save straight to your device — nothing is posted, it is all instant and digital. Keep the email so you can re-download any time.
3. Open it. Open the file in Microsoft Excel, or upload it to Google Sheets (in Google Drive: New → File upload, then open with Google Sheets). It works on desktop, tablet and mobile.
4. Make it yours. Type into the highlighted input cells — everything else calculates automatically. Most files include a "Start Here" tab and sample data to guide you.

Need a hand? Every purchase includes free email support and free updates for life. If a file ever will not open, reply to your receipt and we will sort it.

Frequently asked questions

Does it include editing time?

Yes — editing hours are a key input, because that is where photographers lose money.

Can I build my packages?

Yes — the package tab shows the profit on each of your packages.

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Instant digital download. Nothing is shipped. Files are delivered to your email the moment you buy, and you can re-download them any time. Single-business licence.