Content & Blog Planner

About the Content & Blog Planner

Ranking on Google takes consistent, planned content — not random posting. This Content & Blog Planner gives you one place to plan, write and publish SEO content that actually gets found. For every article you capture the target keyword, content pillar, audience, word count and the internal link it should drive, then move it through your pipeline from idea to published.

The dashboard shows how many articles are planned, in progress and published, your total word count, and your content pipeline at a glance — so you always know what to write next and never let your blog go quiet. It is the planning layer that turns content from a chore into a system that compounds into organic traffic.

Built in Excel and Google Sheets with a colour-coded status system, sample articles and freeze panes for mobile, it pairs perfectly with our [SEO Content Brief Template](#/product/seo-content-brief-template) — plan here, brief there, publish, repeat.

Who it's for

What's included

• Plan every article with keyword, pillar, audience and word count
• Track status from idea to outline to published
• Dashboard: articles by status, total words and pipeline
• Internal-link column to plan your SEO link structure
• Colour-coded status and sample articles included
• Works in Excel and Google Sheets, mobile-friendly

How to download & use it

1. Check your email. The moment your payment goes through, we email your files to the address you enter at checkout. They usually arrive within a minute or two — if not, check your spam or promotions folder.
2. Download your files. Open the email and click the download button. Your files save straight to your device — nothing is posted, it is all instant and digital. Keep the email so you can re-download any time.
3. Open it. Open the file in Microsoft Excel, or upload it to Google Sheets (in Google Drive: New → File upload, then open with Google Sheets). It works on desktop, tablet and mobile.
4. Make it yours. Type into the highlighted input cells — everything else calculates automatically. Most files include a "Start Here" tab and sample data to guide you.

Need a hand? Every purchase includes free email support and free updates for life. If a file ever will not open, reply to your receipt and we will sort it.

Frequently asked questions

How is this different from the social media calendar?

This is built for long-form SEO content (blogs/articles); the social calendar is for social posts. They work well together.

Does it help with SEO?

Yes — it plans keywords, intent and internal links, the foundations of content that ranks.

Related searches

Instant digital download. Nothing is shipped. Files are delivered to your email the moment you buy, and you can re-download them any time. Single-business licence.