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Brand Guidelines Template
Template Collective
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Design & Creative
Brand Guidelines Template
Keep your brand consistent everywhere. A fill-in-the-blank brand guidelines template covering mission, voice, logo, colours, typography and imagery.
£4.99£14.99Save 67%
What's inside
- Mission, vision and values sections
- Voice and tone with do-and-avoid examples
- Logo usage rules and clear-space guidance
- Colour palette with editable swatches and HEX codes
- Typography and imagery style sections
- Guidance notes throughout; editable in Word and Google Docs
About the Brand Guidelines Template
A brand feels trustworthy when it is consistent — same voice, same colours, same look everywhere. This Brand Guidelines Template gives you a professional, fill-in-the-blank document to capture all of it in one place, so everyone who touches your brand (including future you) stays on the same page.
It covers everything that matters: your mission, vision and values, your voice and tone with do-and-avoid examples, logo usage rules, a colour palette with swatches and HEX codes, typography, and imagery style. Guidance notes walk you through each section, so even if you have never written a brand guide, you will end up with one that looks like a designer made it.
Editable in Word and Google Docs, it is perfect for small businesses, creators and freelancers who want to look bigger and more professional. Once your brand is defined here, apply it consistently with our [Social Media Content Calendar](#/product/social-media-content-calendar) and [Case Study Template](#/product/case-study-template).
Who it's for
Small businesses & startupsLook bigger and more professional with a consistent brand.
Freelancers & creatorsDefine your brand once and stay consistent everywhere.
What's included
- Mission, vision and values sections
- Voice and tone with do-and-avoid examples
- Logo usage rules and clear-space guidance
- Colour palette with editable swatches and HEX codes
- Typography and imagery style sections
- Guidance notes throughout; editable in Word and Google Docs
How to download & use it
- Check your email. The moment your payment goes through, we email your files to the address you enter at checkout. They usually arrive within a minute or two — if not, check your spam or promotions folder.
- Download your files. Open the email and click the download button. Your files save straight to your device — nothing is posted, it is all instant and digital. Keep the email so you can re-download any time.
- Open it. Open the file in Word or Google Docs. To use it in Google Docs or Slides, upload it to Google Drive and open it there — it stays fully editable.
- Make it yours. Replace the placeholders in [square brackets] with your own details, and delete the guidance notes before you use or send it.
Need a hand? Every purchase includes free email support and free updates for life. If a file ever will not open, reply to your receipt and we will sort it.
Frequently asked questions
Do I need design skills?
No — the template guides you through each section with prompts and examples.
Can I add my own logo and colours?
Yes — paste in your logo and edit the swatches to your palette.
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Instant digital download. Nothing is shipped. Files are delivered to your email the moment you buy, and you can re-download them any time. Single-business licence.